THE ROLE OF MARKETING POTENTIAL IN PROVIDING ENTERPRISE DEVELOPMENT
Journal Title: Бізнес-навігатор - Year 2018, Vol 3, Issue 46
Abstract
In the article the essence of understanding of the concept of “development of the enterprise”, the problems of its factors and primary sources is clarified, its connection with the concept “marketing potential” is clarified, the place and role of marketing potential in the process of development of the enterprise, a set of its components, the hierarchical-structural approach based on the decomposition of marketing potential on its components in accordance with the time interval and the key characteristics of enterprise development.
Authors and Affiliations
V. L. Derevl’ov
Keywords
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- EP ID EP659744
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