THE ROLE OF MEDIA IN THE ORGANIZATION OF POLITICAL PROCESSES
Journal Title: Вісник Львівського університету - Year 2018, Vol 17, Issue
Abstract
Rapid technological advancement of media has enhanced its power in all areas, including politics, and has almost made it unmanageable. Media, which normally has a larger community than the public, has gained importance as the sole definitive strategy of politics when policymakers have started to depend on it in any of their initiatives. The managers of this serious power of the media are trying to convey the news to their destinations independently and at the same time form a public opinion as of the only actor. The political leaders are using this power of the media in making sure that the news to the society is conveyed in the manner that is beneficial for them thus being able to manage the public opinion.
Authors and Affiliations
Elnara Islam Zeyna
Keywords
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