THE ROLE OF TELEVISION ADVERTISING IN SHAPING 7-12 YEARS OLD CHILDREN NUTRITIONAL HABITS
Journal Title: Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu - Year 2015, Vol 17, Issue 6
Abstract
This article aims to define the role of TV advertising in shaping nutritional habits of children aged 7-12 years and also to identify what methods of persuasion are used by television advertising to influence consumer behavior among children. A survey among 100 children aged 7-12 years was carried out for the purpose of achieving the aim of paper. The results indicate that advertising has a significant influence on children’s consuming behavior, and what is important the children through their behavior affect the food choices made by adults. Studies also confirm that children spend too much daytime to watch TV. This phenomenon also applies to adults.<br/><br/>
Authors and Affiliations
Marzena Lemanowicz
Keywords
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