THE ROLE OF THE HEAD'S MANAGEMENT CULTURE IN CREATING ECONOMIC ENTERPRISE IMAGE IN UKRAINE
Journal Title: Journal L`Association 1901 SEPIKE - Year 2018, Vol 1, Issue 19
Abstract
The article explores the theoretical aspects of creating a positive image of an enterprise. The scientists' views on the essence of the concept "image" and "management culture" are highlighted. The role of the head's management culture in creating the enterprise image is defined. The economic enterprises employees' survey results in the impact of management culture on the creation of the enterprise image in Ukraine are given.
Authors and Affiliations
Oksana Khomik, Olena Myshko, Yaroslava Savchuk
Keywords
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