The study of green consumers’ characteristics and available green sectors in the market
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 4, Issue 7
Abstract
Attention to environment has become a key element in political decisions and various organizations and associations have been formed along with a variety of laws and regulations for environmental protection. On the other hand, the increase in pollutions and environmental damage, and thus increasing public concern in relation to their surrounding natural environment, has started to show off their purchase and consumption behaviors and lead to the creation of a new group of consumers as the green consumers. Green consumers or environmentally friendly consumers refer to those consumers who have examined the effect of goods production and consumption in their purchasing behavior and relevant activities in the markets and decide accordingly.
Authors and Affiliations
Nazanin Shabani| Master Students of Business Management. Islamic Azad University , Rasht , Branch, Iran . Shabani_na2009@yahoo.com, Mahboobeh Ashoori| Master Students of Business Management. Islamic Azad University , Rasht , Branch, Iran ., Mohammad Taghinejad| Master Students of Business Management. Islamic Azad University , Rasht , Branch, Iran ., Hamed Beyrami| Master Students of Business Management. Islamic Azad University , Rasht , Branch, Iran ., Marjan Noor Fekri| Master Students of Business Management. Islamic Azad University , Rasht , Branch, Iran .
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