THE SUGGESTIVE POTENTIAL OF SYNCRETICAL GENRES OF THE PROPAGANDA POLITICAL DISCOURSE (ON THE MATERIAL OF POLITICAL LEAFLETS)
Journal Title: Наукові записки Національного університету "Острозька академія" Серія "Філологія" - Year 2018, Vol 71, Issue 3
Abstract
The article deals with speech genres, which perform as the main agitational function, but they have a rather large volume, more than one utterance. Attention was paid to the oral and written forms of the implementation of the actual propaganda texts, in particular political leafl ets. It is proved that the political leafl et, being the main form of representation of strictly agitational syncretic speech genres, implements mechanisms of infl uence both at the structural and linguistic level. It is determined that the main linguistic index of agitationality in leafl ets is the syntactic constructions of the incentive type, the treatment and the imperative mood of the verbal components. It has also been proven that in its propaganda texts the intention is to motivate certain actions. It is proved that the propaganda leafl ets themselves have structural and semantic specifi cs. At the structural and compositional level, they consist of several components, such as address to the addressee, an appeal to certain actions and a conclusion.
Authors and Affiliations
Oleksandra Bylinska
Keywords
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- EP ID EP523625
- DOI 10.25264/2519-2558-2018-3(71)-40-43
- Views 98
- Downloads 0
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