THE SYMBOLIC AESTHETIC OF PACKAGING DESIGN
Journal Title: Asian Journal Social Sciences & Humanities - Year 2013, Vol 2, Issue 4
Abstract
Packaging design not only serves as the container of product, but also is assigned as the message sending media. Indirect communication through packaging design media is the producer’s way of delivering message to the audience. The message delivered through the symbols related to product in packaging design closed with the audience’s social-cultural condition. The packaging design is the human’s work taking into account the market’s aesthetics through the symbols related to product and target audience. The presence of symbolic esthetics in packaging design, such as “Madurasa product” is the communication strategy from message sender (producer) to the audience (consumer) in order that the message is received well.
Authors and Affiliations
Pujiyanto
Keywords
Related Articles
- EP ID EP109977
- DOI -
- Views 128
- Downloads 0
PLACE NAMES IN POST COLONIAL AFRICA: A CASE STUDY OF IBIBIOD LANGUAGES
Naming is a significant socio-cultural phenomenon in any African society. In Africa names are not haphazardly chosen. The Ibibiod place names are no exception. Each name conveys a certain messa...
AIDS AND THE MUSLIM WORLD: A CHALLENGE
According to UNAIDS the number of people living with HIV has risen from around 8 million in 1990 to approximately 34 million today. This advancing epidemic has largely hit Muslim nations where it still continues to be...
UNIVERSALITY AND CULTURAL VARIATION IN METAPHORS IN MAHARSHI RAMANA’S POETRY
Metaphor and its versatility as a mode of thought continue to offer areas to scholars which still remain to be explored. Universality andcultural variation are two aspects of metaphor which have been discussed by the...
A STUDY OF TEACHERS WORKLOAD AND JOB SATISFACTION IN PUBLIC AND PRIVATE SCHOOLS AT SECONDARY LEVEL IN LAHORE CITY PAKISTAN
This study investigates how organizational justice affects employee’s workload and job satisfaction in Public and Private schools at Secondary level. Study is consisted of all teachers of Lahore city from both pu...
LOAN WORDS OF URDU IN STANDARD ENGLISH
English is considered as lingua franca. People mostly communicate with each other in English all over the world. It has become a global language. As far as the English is considerd there are many words in English l...