THE SYSTEM OF MARKETING COMMUNICATIONS IN THE ANTI-CRISIS MANAGEMENT OF THE AGRICULTURAL ENTERPRISE
Journal Title: Інфраструктура ринку - Year 2018, Vol 17, Issue
Abstract
The article is devoted to research of the system of marketing communications in the anti-crisis management of an agricultural enterprise. The attention is paid to its influence on the formation of strategic tasks for the development of a business entity. An analysis of sales of agricultural products is made. The critical moments that hinder the development of the advancement complex are identified. Possible ways of realization of the system of marketing communication of the agricultural enterprise are offered.
Authors and Affiliations
L. O. Filipkovska, V. G. Orlenko
Keywords
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- EP ID EP664053
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