THE USE OF CORPORATE SOCIAL RESPONSIBILITY IDEA IN BUSINESS MANAGEMENT
Journal Title: Polish Journal of Management Studies - Year 2012, Vol 2012, Issue 6
Abstract
In this article, the authors present the issues related to the conception of Corporate Social Responsibility (CSR) and its location in the strategy of the company. CSR for several years quite rapidly developing in Poland. Among the main topics of CSR are mentioned pro-social and pro-environmental action. In particular, a wide range of responsible initiatives implement energy companies which, more often treat CSR as a part of business management. This paper presents the actions taken by the company Fortum, with special emphasis of pro-social initiatives.<br/><br/>
Authors and Affiliations
Aneta Herbuś, Beata Ślusarczyk
Keywords
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