THE USE OF MARKETING IN E-COMMERCE
Journal Title: Економіка та суспільство - Year 2017, Vol 13, Issue
Abstract
The article defines a concept of e-commerce in market conditions. The main purpose of online marketing is revealed. The main tools of online marketing and their specifics are considered. The place and role of latest online marketing tools are determined. Recommendations on the application of various web-based technologies are given.
Authors and Affiliations
О. Ю. Бозуленко, І. О. Жалба
Keywords
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- EP ID EP616789
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