The use of the internet for marketing communication purposes
Journal Title: Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie - Year 1999, Vol 2, Issue 2
Abstract
The paper analyses the use by Polish companies the global Internet network for marketing communication purposes. The structure of Polish companies using the network to accomplish internal goals is presented. The paper shows the purposes for which the Internet is used in companies and most popular Internet applications. Two of the latter are more thoroughly examined: the electronic mail (e-mail) and the World Wide Web system (WWW). The author enumerates as well the benefits coming from the use of this new medium. It turns out that these benefits depend on several factors, especially on the number of computers in a given company able to communicate with the Internet and the fact of possessin the own WWW service. It is also important to develop and implement the WWW service.
Authors and Affiliations
Mariusz Kuziak
Keywords
Related Articles
- EP ID EP111409
- DOI -
- Views 76
- Downloads 0
Innowacyjność i jej wpływ na konkurencyjność tajemniczych mistrzów polskiej gospodarki
Procesy zachodzące we współczesnej gospodarce pokazują, że oprócz silnej pozycji zajmowanej w niej przez wielkie korporacje transnarodowe istotne znaczenie ma również nieszukająca rozgłosu w mediach i pozostająca w cieni...
USD and euro exchange rate and its influence on the motor vehicle market in Poland
This article deals with a foreign exchange policy and its influenced on the Polish car market in the years 2002-2007. The first part of the article is focused on explaining and defining main problems and ideas such as -...
The role of social media as a tool of a company’s innovative communication activities
Social media and social networks conquer with surprisingly increasing rhythms more and more users and that is why they are implemented by many companies. The aim of this paper is to provide explanations of the term ‘soci...
Komunikacja społeczna czy marketing polityczny?
W artykule podjęto rozważania nad problematyką odróżnienia marketingu politycznego od komunikacji społecznej. Omówiono strategie i narzędzia marketingu politycznego. W konkluzji podkreślono, iż zwiększająca się demokracj...
Data Visualizer programme applied in analysis of chaotic series
The dynamics of chaotic systems is often examined with help of computer simulation methods. The results of computer experiments are analysed with methods offered by available computer programmes of common use or with e...