The Utilization of Media in Marketing Strategy in the Syafira Pekanbaru Hospital on 2016
Journal Title: Jurnal Kesehatan Komunitas (Journal of Community Health) - Year 2017, Vol 3, Issue 5
Abstract
The ulizaon of media in markeng strategy is a markeng taccstogetconsumers.ThisstrategyisusedbySyafira Pekanbaru Hospital in promoon programs. Indicator of the promoon's success is the increase of the paent visits. Based on survey by interview were found that since the beginning the hospital were already do the promoon acts such as promoon through print media (brochures, leaflets, banners), electronic media (TV) and online media (official site). The purpose of this study is to obtain in-depth informaon about The ulizaon of media in markeng strategy in the Syafira Pekanbaru Hospital on 2016. This was a qualitave descripve study. Subjects were 3 main informants and 3 supporng informants. The data colleng were used observaon, interview and documents traced. The data validity was used triangulaon. The findings were the Syafira Pekanbaru Hospital established the markeng budgeng by considering the adversement frequency and market share. The message determining in to media was involved community or visitors. The media elecon from the markeng budgeng was used print media such as brochures, leaflets, banners, electronic media (TV) and online media such as Facebook, twier and Instagram. The hospital statements that the effecve media was brochures. It is recommended to the hospital to opmizing the ulizaon of media in the markeng strategy by selecng the message which want to delivered to the market (community) so able to aract the consumer aenon, cause the consciousness, create the willingness and encourage the consumer acon to choose the Syafira Pekanbaru Hospital as they choice to gets the health services. Besides, it's also recommended to the hospital to remanageble the website which no hp://wwwrssyafira.comlonger accessible
Authors and Affiliations
Leon Candra, Hetty Ismainar, Saipuddin Saipuddin
Keywords
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- EP ID EP343407
- DOI 10.25311/keskom.Vol3.Iss5.161
- Views 90
- Downloads 0
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