THEORETICAL APPROACHES TO THE DEFINITION OF ESSENCE AND MECHANISM OF MARKETING MANAGEMENT
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2016, Vol 21, Issue 3
Abstract
The article investigates the main approaches to defining the nature of marketing management. It’s defined the basic elements of marketing management mechanism in the market. It’s given the conclusions about the need for the integrated approach to marketing management.
Authors and Affiliations
Yu. V. Kostynets
Keywords
Related Articles
- EP ID EP217023
- DOI -
- Views 103
- Downloads 0
INNOVATIVE MANAGEMENT OF LOCAL BUDGETS IN UKRAINE
The article investigates the implementation of innovative management of local budgets in Ukraine. The author presents an analysis of the use of program-target method of budget planning in the management of local budgets,...
IMPROVEMENT OF OPERATIVE CONTROLLING INSTRUMENTS OF THE ENTERPRISES ACTIVITY
The justification of a choice of the breakeven point evaluation method as an effective tool of operative controlling of the production and economic activity of an enterprise in the modern conditions is given. It is propo...
STRUCTURAL-LOGIC MODEL OF ENTERPRISE DIAGNOSTICS AS INFORMATION PATTERN OF REAL OBJECT
The article reveals the essence of the notion of “diagnostic model” of the enterprise. Study examines the existing approaches to diagnostics of an enterprise in the scientific literature. The authors present structural-l...
FEATURES OF FORMATION OF ADAPTIVE STRATEGIC ALTERNATIVES OF MANAGEMENT OF CHANGES IN THE FIELD OF HOTEL RESTAURANT BUSINESS
The article outlines and analyzes theoretical and methodological approaches to the formation of strategic alternatives to change management; adaptive methodological model of change management in the sphere of hotel and r...
MODERN MODELS FOR ACCEPTANCE OF ADMINISTRATIVE DECISIONS
In the article the questions the basic models and algorithm of efficiency of acceptance of administrative decisions. The variety of forms and going to the realization of processes of making decision causes a necessity fo...