THEORETICAL APPROACHES TO THE DEFINITION OF ESSENCE AND MECHANISM OF MARKETING MANAGEMENT
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2016, Vol 21, Issue 3
Abstract
The article investigates the main approaches to defining the nature of marketing management. It’s defined the basic elements of marketing management mechanism in the market. It’s given the conclusions about the need for the integrated approach to marketing management.
Authors and Affiliations
Yu. V. Kostynets
Keywords
Related Articles
- EP ID EP217023
- DOI -
- Views 131
- Downloads 0
FORMING ANALYTICAL TOOLS FOR OBJECTIVE PERFORMANCE ASSESSMENT INDUSTRIAL ENTERPRISES
The paper defines analytical tool for objective assessment of results of activity of industrial enterprises taking into account segment dimension. For research results use of the comparative analysis of industrial enterp...
METHODICAL APPROACH TO EVALUATING THE EFFICIENCY OF BUSINESS ACTIVITIES IN RETAIL TRADE
In the article proposed and substantiated a methodical approach of assessing the level of efficiency of entrepreneurial activity in retail trade, which involves the procedure of zoning based on the matrix, each segment o...
DEVELOPMENT OF UNIVERSITIES OF THE THIRD GENERATION AND PROCESSES OF PROFESSIONALIZATION MANAGEMENT
The problems of model of the third generation university are considered in the article. The basic characteristics of the third generation university in the process of professional management are determined. There is a pr...
UKRAINE IN THE GATT/WTO MULTILATERAL TRADE SYSTEM
The article is concerned with Ukraine as a member of the GATT/WTO multilateral trade system. Ukraine's accession to the WTO was a long process. This allowed it to harmonize Ukrainian legislation in accordance with intern...
KEY FACTORS OF SUCCESS OF TOURISM ENTERPRISES
In the article, the basic components of the business tourism success are considered, the tourist services market is monitored, investigated the formation of the tourist product policy of the company. An example of segmen...