THEORETICAL APPROACHES TO THE DEFINITION OF ESSENCE AND MECHANISM OF MARKETING MANAGEMENT
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2016, Vol 21, Issue 3
Abstract
The article investigates the main approaches to defining the nature of marketing management. It’s defined the basic elements of marketing management mechanism in the market. It’s given the conclusions about the need for the integrated approach to marketing management.
Authors and Affiliations
Yu. V. Kostynets
Keywords
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- EP ID EP217023
- DOI -
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