THEORETICAL ASPECTS OF INCREASING THE EFFICIENCY OF MARKETING ACTIVITIES OF GARDENING ENTERPRISES
Journal Title: Приазовський економічний вісник - Year 2018, Vol 2, Issue 7
Abstract
The current socio-economic situation in the country does not contribute to the accelerated development of agriculture on an innovative basis. The growth of the degree of competition in the global food markets necessitates the development of new approaches aimed at increasing the effectiveness of marketing tools. The implementation of the competitive advantages of gardening companies needs to increase the effectiveness of marketing activities. The directions of increasing the efficiency of marketing activities of gardening enterprises should be the following: the organizational (certification of gardening products in accordance with EU and US norms); the commodity-production; the commodity-marketing. The prospects for further scientific research are the actual issues of developing marketing commodity policy for gardening enterprises.
Authors and Affiliations
D. M. Sokovnina
Keywords
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- EP ID EP572557
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