THEORETICAL ASPECTS OF RESEARCH OF THE POLITICAL MARKETING CONCEPT
Journal Title: Вісник Львівського університету - Year 2016, Vol 9, Issue
Abstract
We analyze on the basis of existing case studies the nature of political marketing concept. Compared and paralleled the concepts of political and commercial marketing. With the usage of practical experience investigated the theories of political marketing and the evolution of their use in politics.
Authors and Affiliations
Лариса Николин
Keywords
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