THEORETICAL FOUNDATIONS OF GLOBALIZATION AND MEDIA MANAGEMENT: A NEW PERSPECTIVE
Journal Title: Educational Research International - Year 2016, Vol 5, Issue 4
Abstract
In this paper, the theoretical foundation of globalization and media management is primarily examined. The subject of globalization has been widely discussed in the new millennium by the scholars, administrators, activists and others all over the world from media research and communication policy points of view. A substantial amount of research has been carried out on the impact of globalization on media system, management and operations in abroad. Scholars have conducted an extensive and intensive review of major studies about media and globalization. There are several schools of thought in the field of media. The scholars examined television programs, news networks, children's culture and pop music and noted that the adoption of local cultural texts into mainstream U.S. culture provided a greater opportunity for their voices to be heard on a global scale. Scholars have coined a new theory of media globalization which pointed out that feedback in the converged world of digital communication is instantaneous in comparison with traditional analog mass communication. Globalization is commonly used as a shorthand way of describing the spread and connectedness of production, communication and technologies across the world. The effect of the spread of multinational media corporations has resulted in cultural imperialism, a loss of local cultural identity. Scholars have noted that global media adversely affect local culture, value system and public interest because of increasing media monopoly and imperialism. The phenomenon of media globalization along with the increasing abundance of media-text production has produced various effects which are being researched by communication scholars. The media organizations are required to strike a balance between profit motive and service motive in order to achieve the goal of corporate social responsibility in the age of globalization of media.
Authors and Affiliations
B. K. Ravi, B. P. Mahesh Chandra Guru
Keywords
Related Articles
- EP ID EP199471
- DOI -
- Views 99
- Downloads 0
THE EFFECTS OF DIRECT INSTRUCTION ON READING FIRST GRADE HIGH FREQUENCY SIGHT WORDS WITH A STUDENT WITH SEVERE BEHAVIOR DISORDERS
Sight word recognition is crucial for reading success at any grade level. The purpose of this study was to determine the effectiveness ofDI flashcards procedure on the correct responses to first grade...
CALENDAR ANOMALIES IN SOUTH ASIAN STOCK MARKETS
This research is conducted to test the calendar anomalies in the five south Asian stock markets namely Colombo Stock Exchange, Dhaka Stock Exchange, Karachi Stock Exchange, Maldives Stock Exchange and Bombay Stock Exchan...
REDUCING MATH ANXIETY OF CCS STUDENTS THROUGH E-LEARNING IN ANALYTIC GEOMETRY
This study was conducted in an undergraduate level with the use of e-learning particularly in analytic geometry to lessen the common fear of Filipino students to mathematics. Since teen age stud...
Goals of Primary Education as a Go-Between for Sustainable Living and Improved Security in Rivers State, Nigeria
The study titled “Goals of primary education as a go-between for sustainable living and improved security in Rivers State, Nigeria” randomly selected 410 primary six pupils in public primary schools as respondents. A Res...
AVAILABILITY AND UTILIZATION OF INSTRUCTIONAL RESOURCES FOR TEACHING ENTREPRENEURSHIP IN BUSINESS EDUCATION
The need to ensure effective teaching of entrepreneurship in business education necessitated this study on availability and utilization of instructional resources for teaching entrepreneurship in Colleges of education (C...