THEORETICAL PREREQUISITES OF THE MARKETING USE IN THE FINANCIAL MARKET SEGMENTS
Journal Title: Вісник соціально-економічних досліджень - Year 2015, Vol 4, Issue 59
Abstract
The main prerequisites of marketing development in the financial market are systematized. Here is defined the interpretation of financial marketing as philosophy of financial business. Prospects of development and introduction of financial marketing in the investment market segments are outlined.
Authors and Affiliations
L. V. Novoshynska
Keywords
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