THEORY AND PRACTICE OF ANALYSIS OF THE PENETRATION LEVEL OF INSURANCE LIFE IN UKRAINE
Journal Title: Экономика и финансы - Year 2017, Vol 1, Issue 12
Abstract
The article proposes to use the penetration rate indicator for the characterization of life insurance positioning. Recommended to investigate it at micro-, meso- and macrolevels. The microlevel for life insurance defined as insurance market, the meso level – as market for non-banking financial services, and for the macro level - economy as a whole.Developed methodology for the calculating the level of penetration of life insurance. Analyzed the level of penetration of life insurance and made reasonable ground of positive trends in the development of life insurance, characterized by the dynamics of its positioning at different levels.
Authors and Affiliations
O. R. Kryvytska
Keywords
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