Theory of Planned Behavior:Origins, Development and Future Direction
Journal Title: International Journal of Humanities and Social Science Invention - Year 2018, Vol 7, Issue 5
Abstract
This essay firstly introduces the origins of the Theory of Planned Behavior (TPB) with detailed description of the concept of the variables contained inthe TPB, the basic construct of the TPB and its application in fields including social psychology, health communication, marketing, management and clinical medicine. Then this essay reviews the development history of the concept of variables constituted the TPB and the research related to factors and theories influencing the TPB as well as the instruments for measuring the TPB in previous studies. The application of the TPB in various areas and is also analyzed in details. Based on the review of the cutting-edge studies with application of the TPB, this essay points out the limitations related to the exploration of the application of the TPB in research and provides suggestions for future research. Finally, this essay emphasizes the potential of utilizing the TPB in the communication field, especially in Chinese academia.
Authors and Affiliations
Ke Zhang
Keywords
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