Tostudy Therole of Integrated Marketing Communication Tools and Its Effect on Learning Tools in B-Schools of Madhya Pradesh
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 2
Abstract
Management education in India is facing huge domestic and international competition.The students‟ experience with staff of the B-School will decide their perception and level of satisfaction while learning in the B-School. The major purpose of this study is to explore if B-Schools are using Integrated Marketing Communications (IMC) tools for learning and if so, the effectiveness of each tool. Thus, the focus is to study the adoption of IMC tools for learning in B-Schools across Madhya Pradesh. 167 respondents of various undergraduate and post graduate courses of Government and Private B-Schools were interviewed with a structured questionnaire. The results presented in this study will aid the B-Schoolsin focusing their resources effectively to only the identified learning tools and thereby improve the experiences of the students studying in B-Schools.
Authors and Affiliations
Dr. Geetanema, Kavita Kasliwal
Keywords
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