Total Quality Management, Export Market Orientation and Firm Export Performance: A Conceptual Framework
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2017, Vol 7, Issue 9
Abstract
This paper proposed that export market orientation may provide a clear understanding of total quality management and firm export performance relationship. Specifically, the proposed framework links the between total quality management and export market orientation with firm performance in international market. This relationship used to produce the propositions that explained into how total quality management interact with market orientation and effects firm performance in international market.
Authors and Affiliations
Dr-Muhammad Imran, Siti Norasyikin binti Abdul Hamid, Azelin binti Aziz
Keywords
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- EP ID EP646582
- DOI 10.6007/IJARBSS/v7-i9/3382
- Views 98
- Downloads 0
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