Tourism Corporate Social Responsibility Effects on Purchase Intention during Covid-19: Mediating Role of Trust and Moderating Role of Trust Propensity

Journal Title: Journal of Economics, Finance and Management Studies - Year 2021, Vol 4, Issue 06

Abstract

Though the pyramid model of corporate social responsibility, the paper classified tourism corporate social responsibility into economic responsibility, legal responsibility, ethical responsibility, charitable responsibility and environmental responsibility. With the COVID-19 epidemic as the background, based on 250 questionnaire data, the paper proposed a structural equation model that explore the impact mechanism of tourism corporate social responsibility on tourist purchase intention during the COVID-19 epidemic. The mediation effect of trust was examined in the model. And the question whether trust propensity plays a moderating role was answered.

Authors and Affiliations

LIQUN W. , PU Z.

Keywords

Related Articles

The Effect of Claim Ratio and Solvency Margin Ratio on Tobin's Q with the Implementation of Risk Management as Moderation

Insurance companies play a crucial role in risk management. This study highlights that the role of enterprise risk management as a moderator indicates that to enhance company value (empirical study on insurance companies...

Firms Attributes and Financial Performance of Quoted Conglomerates Companies in Nigeria

The study examined the effect of firms specific attributes and financial performance of quoted conglomerates companies in Nigeria. Secondary data were sourced through the published annual reports of the sampled companies...

Implementation and Assistance of Halal Certificates in the Acceleration and Development of Halal Tourism Products in Indonesia and Bahrain

Halal standard products should be an integral and inseparable part of global trade and economic practices which require international standards and standard quality to gain the trust of consumers across countries. The st...

Bank size and bank earnings volatility. A survey of Kenya banking system

Based on the increased interest on bank size in literature, we sought to investigate the effect of large banks on bank earnings volatility in Kenya banking system. Our data cover the period from 2005 to 2020. Included in...

The Effect of Capital Structure on the Profitability of Cement Industry in Nigeria

The study utilized the panel regression method of analysis to measure The Effect of Capital Structure on The Profitability of the Cement Industry in Nigeria. of 3 Cement companies in Nigeria by collecting data on the cap...

Download PDF file
  • EP ID EP695072
  • DOI https://doi.org/10.47191/jefms/v4-i6-01
  • Views 141
  • Downloads 0

How To Cite

LIQUN W. , PU Z. (2021). Tourism Corporate Social Responsibility Effects on Purchase Intention during Covid-19: Mediating Role of Trust and Moderating Role of Trust Propensity. Journal of Economics, Finance and Management Studies, 4(06), -. https://europub.co.uk/articles/-A-695072