TOURISM EVENT: PERCEPTIONS ON THE CRITICAL INDICATORS OF CLIMATE VARIABILITY AND CHANGE IN MALAYSIA
Journal Title: GeoJournal of Tourism and Geosites - Year 2019, Vol 24, Issue 1
Abstract
The main purpose of the study was to investigate the perceptions on critical indicators of climate variability and change in the context of tourism event. Four indicators were identified namely, awareness and information sharing, policy and regulatory framework, added economic value and effective communication. To further explore and understand the perceptions, the method of the study involved a number of 57 event program students at the University Utara Malaysia as respondents. The findings indicated that they highly agreed to all four indicators as vital indicators of climate variability and change which need to be taken into account during conducting the tourism event. The findings highlighted that the effective communication is perceived as the most critical indicator whilst the added economic value is perceived as the least indicator of climate variability and change. The study suggested that further research should be undertaken with more number of respondents and also investigating the event organizers’ perceptions on the critical indicators due to the fact that they are business oriented and would significantly consider the impacts of the event during climate variability and change.
Authors and Affiliations
Nurhazani Mohd Shariff, Azlan ZAINOL ABIDIN, Ahmad Edwin MOHAMED
Keywords
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- EP ID EP502876
- DOI 10.30892/gtg.24104-341
- Views 62
- Downloads 0
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