Tourist enterprise strategy formulation including regional competitiveness
Journal Title: Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie - Year 2008, Vol 11, Issue 1
Abstract
The article presents the thesis, according to which strategic management of a tourist enterprise results from a complex demand for its services. Due to the fact that tourist demand appears in the form of a conglomerate of needs and desires which occur in connection with a temporary change of place of residence, its fulfilment requires co-existence and co-operation of a number of various entities which operate the tourist traffic, including regional competitiveness. The study provides methodology of formulating the strategy of a tourist company, taking into account the analysis of destination competitiveness, i.e. the region comprising the area of tourist reception.
Authors and Affiliations
Leszek Kozioł, Marcin Żmigrodzki
Keywords
Related Articles
- EP ID EP121935
- DOI -
- Views 92
- Downloads 0
Powody absencji w sektorze zdrowia w regionie Alentejo i środki naprawcze
W większości przedsiębiorstw absencja jest tematem aktualnym i niepokojącym. Powoduje ona duże obciążenie pracą pozostałych osób, brak motywacji oraz brak satysfakcji w miejscu pracy, a także generuje dodatkowe koszty dl...
Strategiczna rachunkowość zarządcza – koncepcje i potrzeby
W artykule podjęto temat funkcji strategicznej rachunkowości zarządczej w przedsiębiorstwie oraz roli informacyjnej, jaką odgrywa ona w skutecznej realizacji strategii biznesowych. Pokazano główne cechy i podmioty strate...
Risk influence on consumer behaviour on tourist market
In the market economy the consumer is in the focus of attention. Their market decisions determine the prosperity and success of an enterprise manufacturing and selling products. The knowledge of consumer behaviour and fa...
The use of management contracts in the corporate governance of municipal enterprises
The prerequisite for the proper development of a company is to ensure efficient and effective management by a qualified person, both when we consider the functioning of a private enterprise and a state one. Until recentl...
The tax on the assets of financial institutions: Risks and benefits
The article characterises the issue of a bank tax, created by economists. It is also focused on a new tax which was introduced in Poland from 1 February 2016 and charges some financial institutions. The paper also presen...