Toward Effective Public Health Emergency Risk Communication: Modification of the Social Cubism Conflict Analysis Model for Assessing Risk Communications to Vulnerable Populations
Journal Title: International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS) - Year 2014, Vol 2, Issue 2
Abstract
Risk communication programs are vital for effective operational management in public health emergencies and disaster response. Failure to effectively communicate risk to the public can potentially increase unnecessary panic, over-run or exhaust resources, and cause unnecessary morbidity and mortality, only to exacerbate the crisis. Gaps in disaster risk communication programs have been identified, limiting the reach of public health authorities in providing risk communications to vulnerable or at-risk populations. It is a critical element to assess risk communication and conflict management effectiveness in historic incidents and in current public health preparedness plans. To effectively manage conflicts in preparedness programs, it is important to understand the social factors that lead to the conflict. The social cubism conflict analysis model was modified specifically to serve as a conflict analysis model in assessing risk communication preparedness and response effectiveness in public health emergencies for vulnerable and high-risk populations. The limiting social factors in risk communication were identified using literature, reviewed for inter-related and dynamic merit, and applied to the design of the modified risk communication social cube.
Authors and Affiliations
Anton Shufutinsky, Brad Kovar,, Lee Fordyce, Brandy Shufutinsky ,Elby Pernsteiner, David Johnson
Keywords
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