Transboundary brand: European and Ukrainian experiences
Journal Title: UNKNOWN - Year 2015, Vol 3, Issue
Abstract
The article presents a study of the concept "cross-border brand" and the analysis of the formation of cross-border branding practices in transboundary territory of Europe and Ukraine. Today the cross-border territories united by common economic, social, cultural and political life strive to be transformed into a brand. That is why the issues related to their positioning and branding are of great importance. According to the author cross-border / inter-regional brand, an intangible asset of cross-border cooperation, which provides the promotion of the interests of cross-border areas, both inside and outside the cross-border. In recent years, such brands as part of Euroregions are being formed with the participation of many European countries.
Authors and Affiliations
Yevheniya Borysivna Tykhomyrova
Keywords
Related Articles
- EP ID EP211749
- DOI -
- Views 102
- Downloads 0
Anti-Turkish Polish prose of Joannykij Galyatovskij
The article presents an anti-Turkish work by Joannykij Galyatovskij “Alkoran” in the system of Polish polemical prose of the writer where anti-Catholic, anti-Juwish and anti-Turkish motives are being discussed in-paralle...
An Albanian Mission of Bishop Nestor (Sidoruk)
The article discusses a little known fact from the history of relations between Albanian and Russian Orthodox Churches. In 1948, in terms of the persecution of the Church by the regime of Enver Hodja, three of the four b...
Fear and anger as companions of love in Propertius’ poetry
Love in Propertius’ elegies is connected with fear (timor, metus) and anger (ira). The descriptions of these emotions allow the Roman poet to display the specific character of love, its influence on mind and behaviour. A...
Perception of ancient motifs in the works of Ukrainian neoclassicists
The article analyses the specifics of the perception of ancient motifs and images in the literary heritage of Ukrainian neoclassicists of the early 20th century, M. Zerov and M. Rylsky in particular. The poetry of Neo-Cl...
Typological regularities in the history of phonetic system: about the fate of medium sounds in Proto-Slavic period
The article defines the importance of typological research in examining the history of the phonetic system. It describes such typological pattern as variability of every kind of medium sounds. In Slavic language history...