Transboundary brand: European and Ukrainian experiences
Journal Title: UNKNOWN - Year 2015, Vol 3, Issue
Abstract
The article presents a study of the concept "cross-border brand" and the analysis of the formation of cross-border branding practices in transboundary territory of Europe and Ukraine. Today the cross-border territories united by common economic, social, cultural and political life strive to be transformed into a brand. That is why the issues related to their positioning and branding are of great importance. According to the author cross-border / inter-regional brand, an intangible asset of cross-border cooperation, which provides the promotion of the interests of cross-border areas, both inside and outside the cross-border. In recent years, such brands as part of Euroregions are being formed with the participation of many European countries.
Authors and Affiliations
Yevheniya Borysivna Tykhomyrova
Keywords
Related Articles
- EP ID EP211749
- DOI -
- Views 96
- Downloads 0
“Giant of Knowledge: archpriest A.V. Gorsky’s biography” by A.S. Melkov
This monograph is devoted to the life and scientific works of an archpriest Alexander Gorsky (1812-1875) – an outstanding church historian, specialist in archaeography, rector of the Moscow Theological Academy. On the pa...
Imperial ideas or Byzantine heritage: Communism and the Church?
Soviet and anti-Soviet ideological clichés continue living in foreign and domestic politics of the states formed during the collapse of the USSR in 1991. Russophobia, or Anti-Russian sentiment, and the search of a nation...
Headline as a linguistic object in a full-text database of regional Belarusian mass media
The article gives a brief description of the full-text database of regional Belarusian mass-media (RBM) and describes the structure of a language annotation of headlines. The author also defines tools for lemmatization o...
Sentimental tourism as one of the newest ways of enhancement and development of Ukrainian-Polish relations
The article deals with different theoretical approaches to the categorization of the «sentimental tourism». It characterizes the main features of the sentimental tourism organization in the Volyn region as well as its in...
On the integration developmental characteristics as a form of international policy in the context of modern globalization processes
Under globalization of the world community, there are new opportunities and potential threats to the current system of international relations, collective security and geopolitical development of different regions. Integ...