Transformation of the Employees into Brand Advocates through Employer Branding
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2019, Vol 8, Issue 6
Abstract
In the social media era, the extra ordinary enhancement in communication power of employee aroused the challenge for organizations how to effectively manage the benefits and risks which associated with employees thoughts sharing about their employer with external stakeholders, thus the employee’s communication power about their brand has made employee brand advocacy a buzzword in internal marketing literature. The limitation and restriction for branding is no longer for only products even organizations resorting to branding for attracting and retaining the best talent, now time changed the people more trust on the organization based on the existing employees word of mouth in recruitment which means talent attraction also dependent on employee brand advocacy. Existing literature indicates the clear gap as employee brand advocacy not studied as a pure focal concept. Hence, the present study conceptualised the employer branding relationship with employee brand advocacy.
Authors and Affiliations
Muhammad Awais Ilyas, Hasnizam Shaari, Ahmad Said Ibrahim Alshuaibi
Keywords
Related Articles
- EP ID EP563717
- DOI 10.6007/IJARBSS/v8-i6/4224
- Views 62
- Downloads 0
Moderating Role of Demographics on the Relationship between Customer Relationship Management and Satisfaction of Commercial Banks’ Account Holders in Kenya
Customer relationship management (CRM) in the banking sector is concerned with maintenance and optimization of long lasting valuable relationships with customers. Globally, CRM has been applied in the banking sector to e...
Information Management in Education
The importance of information management undeniable .At the individual level, especially students, can help individuals plan a strategy to get the knowledge and skills to enhance career r is different from the nature of...
The Effectiveness of a Proposed Strategy Based on Video Stories on Youtube in the Development of Listening and Speaking Skills among the Non-Arabic Speakers
Many studies confirm the weakness of Arabic-speaking learners in acquiring general language skills and skills of listening and speaking in particular; where the development of listening skills and speech is one of the mo...
Relationship between Human Resource Practices and Talent Retention among Professional and Management Staff of a Public University in Malaysia
The main objective of this study is to examine the relationship between human resource practices and talent retention and at the same time determine the dominant factor that contributes to talent retention among the prof...
Digital Portfolios Application: A Tool to Become a Reflective ESL Teacher
The use of portfolios has been promoted in professional development among teachers especially in conducting reflective teaching. However, many teachers found developing portfolios to be time, energy and space consuming w...