Trends in Digital Marketing for Biodiversity Conservation
Journal Title: Revista CEA - Year 2021, Vol 7, Issue 14
Abstract
With the digital boom that we have been experiencing for several years now and that has been significantly maximized due to the current situation caused by the pandemic, it is not a secret that the different economic, social, political, environmental initiatives, among others, have taken advantage of digital channels to convey their message to a greater number of individuals. The purpose of this editorial is, thus, to illustrate some digital marketing trends in the field of biodiversity conservation, trends that can be perceived from mechanisms such as social media advertising, virtual influencers, and mobile games. The current biodiversity crisis and what it represents for the survival of humanity has raised concerns among many people and organisations around the world. Hence, the interest in transcending barriers and engage a greater number of individuals who can contribute their solution. If digital is the future, why not continue exploring its true potential to tackle the biodiversity crisis?
Authors and Affiliations
Diogo Veríssimo
Keywords
Related Articles
- EP ID EP697610
- DOI 10.22430/24223182.1957
- Views 111
- Downloads 0
Analysis of Financial Assets in Colombia: Hedging Positions with Bitcoin
Purpose: This study aims to infer which financial assets in Colombia can be hedged with Bitcoin positions and determine their correlation with that cryptocurrency. In addition, it seeks to improve our understanding of cr...
Motivations and Barriers for Catalonian SMEs to Use E-marketing Strategies and Consumer Fit: The Case of Alt Empordà County
Small and medium-sized enterprises (SMEs) in different contexts face several challenges to adapt and apply digital tools to their marketing strategies. This study, conducted in Alt Empordà County (Catalonia, Spain), anal...
Climate Resilience: The Role of the Private Sector in Adapting to Climate Change
Despite contributing minimally to global greenhouse gas emissions, Colombia faces significant challenges in adapting to climate change. While committing to emission reductions and carbon neutrality, funding is skewed tow...
Retos de los medios sociales para adentrarse en el metaverso
Dentro de las nuevas dinámicas de desarrollo tecnológico, el metaverso parece ser uno de los determinantes del futuro próximo en torno a la presencia digital de las marcas. Si bien los medios sociales continúan siendo un...
Assessing the Perceived Service Quality of Rural Tourist Attractions
Purpose: To evaluate the perceived service quality of the most popular rural tourist attractions in Villa de Leyva, Colombia, in order to propose a service improvement plan. Design/methodology: A survey was administered...