TRUTH AS THE VALUE FOR CONSUMER IN MARKETING COMMUNICATION – NEW PERSPECTIVES
Journal Title: Megatrendy a médiá - Year 2017, Vol 4, Issue 1
Abstract
Truth is widely accepted as important aspect of human communication. It is mainly regarded as an attribute of the message. It also represents concrete value for consumers. The aim of a paper is to identify the exact role of the category of truth from three perspectives: legal, ethical and technical. Stress is also on the position of truth in dynamic changes of communication tools, including digital media. First part of a paper shows the potential extent of values that may be included in communication tools. Next some philosophical origins of the truth are commented. Third part identifies an approach to the truth in popular legal and ethical regulations. Finally, an author explains some consequences of evolving new media for providing people the truth.
Authors and Affiliations
Marek Prymon
PRESENTATION OF ENVIRONMENTAL PRODUCTS FOR SLOVAK BUSINESSES IN THE MEDIA ENVIRONMENT FROM THE POINT OF VIEW OF BUSINESSES AND CUSTOMERS
Environmental products affect various areas of human existence, having positive impact on the economy, the environment, reducing environmental pollution, saving natural resources as well as improving living standards. Ev...
THE IMPORTANCE OF MEDIA EDUCATION IN COMBATING FAKE NEWS
To ensure the citizens have the analytical and communication skills required to succeed in the 21st century at their disposal requires a comprehensive plan which will consider digital and media literacy a basic life skil...
ROLE OF MEDIA IN THE WORLD ECONOMIC CRISES DURING THIS AND THE LAST CENTURY
We encounter media on daily basis, so the terms media or mass media are recently the most frequent terms which cannot be avoided. From the very beginning, the media has very strong influence in manipulating the public op...
GAMIFICATION IN TOURISM
Getting a tourist attraction is more than complicate and tourism has a big economic impact on the country. However, for the country to remain competitive, it must focus on and use modern technology to its advantage. Gami...
BRINGING REALITY CLOSER TO GAMERS
Digital games have always been characteristic as well as popular by the possibility to escape physical reality into virtual worlds for fun and relaxation. Although, current technological development (e.g. AR, VR) and var...