Turkey's Reputation Index as a Method to Measure the Corporate Reputation and Evaluation of the Turkish Electronic Sector's Reputation, Based on the Turkey's Reputation Index and Its Outcomes
Journal Title: AJIT-e: Bilişim Teknolojileri Online Dergisi - Year 2012, Vol 3, Issue 7
Abstract
The importance of corporate reputation and the measurement of reputation increase for the companies, as the amount of threat and the awareness about the reputation – which adds great value to corporates - increases in global competion and risk era. The academic work around the corporate reputation management and specifically the measurement of the corporate reputation may guide the corporates who are targeting sustainable success. With this purpose, in this study, the necessity to measure the corporate reputation, the global measurement methods and Turkey’s Reputation Index as a method to measure corporate reputation will be analized and the benefits of the Index to companied will be highlighted. Additionally, based on the outcomes of Turkey’s Reputation Index 2011, an evaluation on the reputation of the electronic sector, which is critically important in the sustainable development of Turkey will be made.
Authors and Affiliations
Ebru Güzelcik URAL
Keywords
Related Articles
- EP ID EP155959
- DOI 10.5824/1309-1581.2012.2.001.x
- Views 94
- Downloads 0
Seyahat İşletmelerinde Bilgi Teknolojilerinin Rolü ve Küresel Dağıtım Sistemlerine Bir Örnek: AMADEUS
Bilgi teknolojileri ve küreselleşmenin beraberinde getirdiği değişimlerden seyahat işletmeleri de etkilenmektedir. Bilgi teknolojileri, işletmelerin rekabet üstünlüğü elde etmelerine yardımcı olmaktadır. 1980’li yı...
Mobile Marketing and The Perception of University Students on The Mobile Marketing: A Research on The University Students Who Live in Nazilli
Today, technology has grown too fast so we are influenced by these advances day to day. Particularly, mobile devices such as mobile phones, laptops, tablet PCs, smart phones have been indispesable role in our lives...
Yeni Ağ Teknolojileri Bağlamında Yeni İletişim Ortamları ve Bilgi
Bu makalede yeni iletişim ortamları ve bilgi, yeni ağ teknolojileri bağlamında incelenmektedir. Yeni iletişim ortamları iletişim araştırmacıları açısından ilgi çekicidir. Çünkü sayısal, etkileşimli, hipermetinsel, sanal,...
SEMIOTIC ANALYSIS OF CHILDREN IMAGES IN TELEVISION COMMERCIALS
It is nearly impossible to live without advertisements in contemporary world which is surrounded by products, producers and brands which are cultural arguments that are shaping our lives (Batı, 2005:176). There are...
New Media in Terms of Human Computer Interaction
This article identifies the problem domain of human computer interactions in relation to understanding new media. It explores the existing literature in the field, and is an attempt to identify what new media is, what it...