УДОСКОНАЛЕННЯ ПРОСУВАННЯ ПРОДУКЦІЇ ПІДПРИЄМСТВ МИКОЛАЇВСЬКОЇ ОБЛАСТІ НА ЗОВНІШНІЙ РИНОК
Journal Title: Вісник Харківського національного аграрного університету ім. В.В. Докучаєва Серія “Економічні науки” - Year 2016, Vol 1, Issue 2
Abstract
M.Yu. Belyakova. Improving the promotion of industries Mykolayiv region to foreign markets. In terms saturated market needs to develop new quality product, install it on the best price, and choose the perfect promotion channels. Becoming increasingly important component of the marketing mix such as marketing communications or promotion. Their system is aimed at informing, persuading, reminding consumers of goods firm support its sales and create a positive image of the company. The main marketing communications "Sandora" is printed, outdoor advertising, point of sale advertising, Public Relations and Sales Promotion. Print advertising "Sandora" designed exclusively for visual perception, used in the various business meetings, presentations, fairs and exhibitions. Outdoor Advertising "Sandora" placed on billboards, banners, banners, signs lighting, electronic displays, screens, banners. Advertising "Sandora" to sell to the buyer provides information about products available in a particular retail outlet and the announcement of the benefits that the buyer can get when it purchases goods "Sandora". Thanks to Public Relations "Sandora" has created and maintains a positive image of the company image for a wide range of people and their leadership activities. Sales Promotion "Sandora" is impulsive, thus encourages consumers to purchase products. The object of the study is a set of theoretical and practical issues concerning the improvement of the promotion of industries Mykolayiv region to foreign markets. The study aims to study the theoretical and methodological aspects of improving the system of promotion of industries Mykolayiv region to foreign markets. The study used the following methods :, including: theoretical generalization - reveals the nature and content of product promotion; monitoring and economic analysis - during the assessment of the promotion of "Sandora" to foreign markets. In order to improve the promotion of "Sandora" the foreign market the company proposed to apply one of the channels of promotion -Internet advertising, namely, banner ads and e-mail lists. Keywords: marketing communication, promotion, advertising, internet.
Authors and Affiliations
М Ю Бєлякова
Keywords
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