UKRAINIAN-LANGUAGE ADVERTISING IN UKRAINE (LATE XIX – EARLY XX CENTURIES)
Journal Title: Молодий вчений - Year 2017, Vol 2, Issue 42
Abstract
The paper devotes to the evolution of commercial copies in Ukraine at the turn of the 19th – 20th centuries. It concerns the thematic and stylistic range of copy, it is attended to the genre diversity, the subject headings system and the corporate identity development on language level, and the techniques from the arsenal of argumentation and neorhetoric.
Authors and Affiliations
I. B. Ivanova
Keywords
Related Articles
- EP ID EP619485
- DOI -
- Views 40
- Downloads 0
OPTIMIZATION OF MASTERING LECTURAL MATERIAL IN TRAINING “EMERGENCY STATES”
Lecture is a basic method of the university training. To maintain an interactive teaching regime, a lecture should have problematic, research character and control both teaching and learning processes. In comparison to a...
THE WRITER'S HERITAGE OF M. GOGOL IN THE UKRAINIAN BALLET THEATER AT THE ABROAD OF THE XX–XXI CENTURIES
In the article the role of the writer's legacy of the classic of Ukrainian and Russian literature of Gogol in the development of the national ballet theater of the end of the XX – beginning of the XXI century is investig...
MACROECONOMIC APPROACH TO THE DEVELOPMENT OF THE MATHEMATICAL MODEL FOR AGRICULTURAL ENTERPRISES
The article analyzes the method of constructing a mathematical model of two branch agricultural enterprises. The theoretical questions in the application of mathematical model from the point of view of macroeconomics are...
OPENNESS AS А QUALITY CRITERION FUNCTIONING OF THE PUBLIC SERVICE
The article describes the content of the scientific category "public service openness" as an important qualitative characteristic of the activity of civil servants. Comparison of scientific categories "openness", "access...
PEDAGOGICAL CONDITIONS FOR FORMATION OF PEDAGOGICAL CULTURE OF FUTURE JUNIOR SPECIALISTS OF NURSING CASE
The article describes the concepts of "professional culture of the future junior specialist of nursing care". The results of the substantiation of the pedagogical conditions for the formation of the professional culture...