Understanding Likes on Facebook: An Exploratory Study
Journal Title: Online Journal of Communication and Media Technologies - Year 2016, Vol 6, Issue 3
Abstract
This study focuses on understanding ‘likes’ on facebook. It is important to understand this phenomenon by studying how users would react to a post that is posted by a ‘friend’. Therefore, the objective of this paper is to understand what does it mean to ‘like’ a post on facebook? Is there a preference for a picture post in a status update than the written word? Are there distinctive types of ‘likes’ that can be useful to understand ‘likes’ on facebook? This is an exploratory study. Data was collected through Depth interviews and observingfacebook profiles. Twelve depth interviews were conducted and thirty nine facebook profiles’ data was observed from August 2013 to August 2014. The results show that profile pictures get maximum likes followed by status updates and then cover photos. The respondents indicated a pattern in the likes on each post.
Authors and Affiliations
Anita Basalingappa. MICA| Ahmedabad, India, M S Subhas| Karnatak University, India, Ms Rashmi Tapariya| MICA, Ahmedabad, India
Keywords
Related Articles
- EP ID EP10089
- DOI -
- Views 330
- Downloads 14
U.S. Television News about the Smartphone: A Framing Analysis of Issues, Sources, and Aspects
This study examines TV news networks’ coverage of the smartphone from the news framing perspective. A content analysis was conducted on 2,792 TV news transcripts about the smartphone from four major TV news networks...
Bad Romance: Exploring the Factors That Influence Revenge Porn Sharing Amongst Romantic Partners
The study of revenge in a romantic context has steadily gained traction in the social sciences. Researchers have been interested in exploring what influences romantic revenge, but most studies have failed to specify th...
Delivering the Scary News: Newspaper Sourcing in a Bioterrorism Crisis
This study examines patterns in news sourcing and play, in light of risk communication factors. A content analysis of 457 U.S. newspaper stories about the 2001 anthrax attacks revealed that more stories included outrage...
Violence against Women Digitized: An Analysis of Times of India Online Videos after the Delhi Gang Rape
This study examined Times of India's online portrayal of violence against women during the summer of 2013, about six months after the Delhi Gang Rape. We used a purposive sample of news videos reporting violence agains...
The Possibility of a Transnational Public Sphere & New Cosmopolitanism within the Networked Times: Understanding a Digital Global Utopia: “Avaaz.org†and a Global Media Event: “Freedom Flotillaâ€
The 19th and 20th centuries have been structured with full of struggles to reshape and define a new state model. Each territory fought for specifying its own dimensions, rules and regulations, values and certain ways of...