Understanding of Financing Products and Their Effects on Customers Interests And Decisions: Study on Islamic Bank in Gorontalo City
Journal Title: Journal of Economics, Finance and Management Studies - Year 2021, Vol 4, Issue 03
Abstract
The phenomenon of increasing customer understanding and interest in using the services of Islamic banking institutions indicates that the level of Muslims awareness in using Sharia-based financing products is quite high. This fact encourages the author to conduct research with the aim of knowing and analyzing the extent to which the understanding of financing products has a direct and indirect influence on customer decisions with the analysis unit which is the customer, totaling 5,753. By using the Slovin formula, the number of samples obtained is 100. The samples were selected using Multi-Stage Sampling (Proportional sampling and Accidental Sampling).
Authors and Affiliations
Hamdan Mohamad,Muhdar HM,Syawaluddin
Keywords
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- EP ID EP695029
- DOI https://doi.org/10.47191/jefms/v4-i3-09
- Views 165
- Downloads 0
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