Understanding the Determinants of Online Purchase Intention among Malaysian Youth
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2019, Vol 8, Issue 9
Abstract
The purpose of this research study is to investigate the determinants toward online purchase intention and this study doing towards youth in Malaysia that may have experiences in purchases items through online. In this study, analyze the relationship between three factors which are consumer satisfaction, online trust, and perceived usefulness of a website. The objectives in this study which are to investigate relationship between the consumer satisfaction, online trust and perceived usefulness of a website with online purchase intention, and to measure the predictor of online purchase intention. This study is quantitative in nature and questionnaires distributed in order to collect information from respondents based on 150 sample size. The data obtained through questionnaires was analyzed and evaluated by statistical test correlation and regression. However, most of the results show that all the three factors have strong relationship with online purchase intention and online trust is the factors that more influence online shopping intention. Finally, limitation of study is also recognized and identified after the research is done. There are recommendations to the online seller and for future research to be conducted for better understanding in future.
Authors and Affiliations
Noorain Mohd Nordin, Munirah Mohamed, Shafa Nur Ayun Hassan
Keywords
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- EP ID EP567285
- DOI 10.6007/IJARBSS/v8-i9/4679
- Views 67
- Downloads 0
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