Unveiling Greenwashing in Indonesia’s Fintech Sector: Perspectives of Consumers and Industry Professionals
Journal Title: Journal of Green Economy and Low-Carbon Development - Year 2024, Vol 3, Issue 2
Abstract
This study investigates perceptions of greenwashing within Indonesia's burgeoning fintech sector from the viewpoints of consumers and industry professionals. The research employs a stratified purposive sampling technique to ensure representation across diverse demographics familiar with fintech services. Purposive sampling identified and selected 18 consumers and 24 industry professionals with specific expertise relevant to fintech. Both groups participated in Likert-scale surveys designed to gauge their perceptions of greenwashing across various dimensions: product transparency, social responsibility, environmental impact, ethical investment options, and green marketing practices. Findings reveal generally positive consumer views towards product transparency (4.0), social responsibility (4.2), and green marketing practices (4.5), with more tempered ratings for environmental impact (3.5) and ethical investment options (3.8). Similarly, industry professionals rated product transparency (4.2), social responsibility (4.1), and green marketing practices (4.3) positively, with slightly higher ratings for environmental impact (3.9) and comparable ratings for ethical investment options (3.7). Hypothesis testing indicates significant disparities between consumer and professional perceptions, particularly concerning trust in fintech claims and perceived sustainability impacts. The study underscores the need for fintech firms to enhance transparency and ethical standards to bolster consumer trust and align with industry expectations. Ultimately, this research contributes to a deeper understanding of greenwashing within fintech, offering insights for industry stakeholders and policymakers to foster sustainable practices.
Authors and Affiliations
Askar Garad, Abdullah M. Al-Ansi, Rita Kusumawati, Mohammed Jaboob
Keywords
Related Articles
- EP ID EP752464
- DOI https://doi.org/10.56578/jgelcd030201
- Views 33
- Downloads 0
Modeling Consumer Decisions for Purchasing Green Products: Insights into Environmentally Conscious Companies
Environmental challenges are increasingly addressed through movements that promote environmental care and awareness. Consumers with a high degree of environmental consciousness are more inclined to purchase environmental...
Optimization of Charging-Station Location and Capacity Determination Based on Optical Storage, Charging Integration, and Multi-Strategy Fusion
To reduce electric vehicle carbon dioxide emissions while charging and increase charging pile utilization, this study proposes an optimization method for charging-station location and capacity determination based on mult...
Impact of Green Finance Reform and Innovation Pilot Zones on Regional Economic Growth
As ecological civilization becomes a key national development strategy, green finance, which aims for sustainable development, plays a significant role in fostering regional economic growth. At the same time, local gover...
Coupling Coordination Between Green Finance Development and Industrial Structure Optimization: A Case Study of Hebei Province
Under the "dual carbon" goals, green finance, as a financial activity aimed at optimizing resource allocation and protecting the environment, holds significant scientific importance for the rational adjustment and upgrad...
The Influence of Managerial Myopia on Corporate Green Innovation: An Empirical Analysis of A-Share Listed Firms (2012-2021)
This study examines the relationship between managerial myopia and green innovation in corporations, utilizing data from non-financial and non-insurance A-share listed companies in the period from 2012 to 2021. It constr...