USE OF MATRIX ANALYSIS METHODS IN THE MARKETING STRATEGY OF ENTERPRISES
Journal Title: International scientific journal Science and Innovation - Year 2023, Vol 2, Issue 12
Abstract
This article examines decision-making about the position in the market, the scope of application of the BKG matrix, the possibility of assuming instability, the difficulty of taking into account the life cycles of each product and technology, and the possibility of determining the position based on the market share in the competition
Authors and Affiliations
Musayeva Shoira Azimovna
Keywords
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- EP ID EP725797
- DOI 10.5281/zenodo.10396032
- Views 48
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