USE OF MATRIX METHODS FOR IMPROVING STRATEGIC DIRECTIONS OF MARKETING ACTIVITIES IN COMMERCIAL BANKS
Journal Title: Інфраструктура ринку - Year 2018, Vol 21, Issue
Abstract
The article has outlined a list of matrix methods that can be used to improve the marketing activities of commercial banks. The author has studied the necessity of using marketing strategies. The author has identified a number of requirements that apply to the bank when it chooses a marketing strategy. The author has researched and systematized the main features of drafting a strategic balance. It has been proved that the tools for strategic analysis and strategic balance should be used in complex.
Authors and Affiliations
V. I. Shumkova
Keywords
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- EP ID EP656994
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