Use of Social Networks of Lab Genomma as Important Key to Growth: A View from the Theory of Resources and Capabilities
Journal Title: International Journal of Management Sciences - Year 2015, Vol 5, Issue 4
Abstract
Mexican society is characterized by a tendency to self-medication when they get sick and be loyal to the brand that worked. Genomma Lab realized it and used its resources (including networks of social relations) to quickly positioned itself as the leader in the market with most of its brands in OTC medicines and products for health care. The article discusses how their beginning in publicity and the dynamism of their abilities makes him have a growth rate accelerated to the company.
Authors and Affiliations
José G. Vargas-Hernández, Laura Victoria Rodríguez-Zaragoza
Keywords
Related Articles
- EP ID EP26985
- DOI -
- Views 251
- Downloads 4
Relationship marketing in the banking sector of Zimbabwe: Reengineering connection with the manufacturing Micro and Small Enterprises customers
Financial institutions have recently been under intense scrutiny as a result of developments in the global market. The Global Financial Crisis has not spared the Zimbabwean banking sector as the banking are finding them...
The Challenges of the Organizational Structuring Process in Albania
Studies on structural changes as an integral part of studies on organizational change, have received great attention starting from Chandler (1962) who developed the strategy-structure paradigm. It promotes organization...
Prospect and Problems of Sustainable Tourism in Nigeria
The main thrust of this study was to investigate the prospect and problems of sustainable tourism in Nigeria. The lone hypothesis for this study investigated the relationship between sustainable tourism development and...
The Application of Structural Equation Models in Industry: Tendencies
Modeling the cause and effect is traditionally solved using some regression technique when the independent and dependent variables are continuous or measurable. Often, however, the variables are constructs or dimension...
Exploring Mobile 4G adoption in Malaysia
The purpose of this paper is to determine the main factors affecting mobile 4 G service for adoption. The main reason to stimulate the present study was the significantly low rate of using 4G service among mobile users...