USING ADVERTISING TEXTS IN FOREIGN LANGUAGE TEACHING
Journal Title: Молодь і ринок - Year 2018, Vol 157, Issue 2
Abstract
The article deals with one of the modern tendencies in foreign languages teaching methodology, and specifically with the use of advertising texts (AT) in different teaching situations. The role of advertising and advertisements for the society nowadays is defined in the present research, the main components of an effective advertising text are enumerated and described, as well as the linguistic means used by advertisers to make an AT more effective. Advertising texts reflect the system of value of the society where the language is used, thus providing access to information about culture, traditions, customs, historical facts, etc. The types of advertisement given in the article indicate that there are important social and cultural aspects of advertising that make advertisements particularly useful for classroom discussion. Advertising texts are strongly situational and thus provide a perfect opportunity to focus on thematic vocabulary, they can also be used when teaching creative writing. Such texts are easily available in classroom-friendly formats, since they are comparatively short and can be used when discussing particular questions. Also ATs can be successfully used when teaching the principles and methods of translation. Since in the process of foreign languages teaching not only a language is taught, but also “ideas” and content, advertisements are perfect for discussing issues and for helping students to develop digital literacy skills and especially media awareness. So, in the article some examples of how advertising texts can be used in this area are given, the arguments for the use of advertisements in foreign languages teaching are examined, and in view of this, the effectiveness of using these types of texts as learning materials at foreign language lessons is proved.
Authors and Affiliations
Olena Malinka
Keywords
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- EP ID EP474523
- DOI 10.24919/23084634.2018.126828
- Views 78
- Downloads 0
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