Using Component Model and Numerical Taxonomy Analysis in Order to Ranking Export Target Markets of Industrial Goods in Iran
Journal Title: Caspian Journal of Applied Sciences Research - Year 2012, Vol 1, Issue 12
Abstract
This study considers the nature and appropriation of export target markets for Iranian industries. Foreign markets increasingly have become more viable economically in the past two decades. Therefore, it's important to identify the key factors influencing the export marketing performance of Export Target Markets (ETMs). The paper builds on the contributions of previous research in the areas of industrial park organization and export success and industries in the export development process. The integrated assessment are influenced by such shaping as; Geographical distance, Population, Real growth rate (GDP), Population growth rate, Gini index, Imports and Investment of GDP. The target markets are selected as the case of this study according to the industrial products from other countries to Khorasan province for the five years period. The numerical taxonomy analysis of this paper could be used for ranking and analysis of the target markets. The empirical data comprises the longitudinal survey of the industries of the Khorasan province. Also, the paper provides four critical groups to select the best alternatives of importing countries for industries as models for the province in Iran.
Authors and Affiliations
Hamid Gharzi, Younos Vakil Alroaia
Keywords
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