USING HEURISTIC METHODS AND TECHNIQUES TO STIMULATE A COLLECTIVE CREATIVITY OF EMPLOYEES OF THE ENTERPRISE
Journal Title: Вісник Київського національного університету імені Тараса Шевченка. Економіка. - Year 2015, Vol 6, Issue 171
Abstract
The article deals withthe establishment and developmentof heuristictechniquesof stimulating creative activity of enterprise personnel based on science achievements and experience analysis. Creating free constructive enterprise atmosphere combined with proficient management and stimulation of creative collective work allows a company to gain appropriate competitive advantages and to get commercial success on the market. The development of human's creative activity, exposure of cognition and creativity methods characterize the level of civilization development. Life requires the regularities discovery and the creativity methods, study of creative activity and possibilities of its stimulation. And heuristics as science about human's creative activity can help in adjusting of the scientifically-reasonable system of creative activity which is able to create effective businessdecision or intellectual products. The common attribute for all successful companies is a point that innovations development and intellectual products creation are actually put on a stream. Precisely innovative capital allows these companies to grow on the market. Unfortunately, the innovation system in Ukraine is underdeveloped because of a gap in relationships between science, business and state. However the problem of establishing and further commercialization of innovations is critical, because ukrainian companies are forced to search new tools for growing in terms of economic crisis instability. Therefore ukrainian business has an important task to increase the part of innovative products both in manufacturing structure entirely and in enterprise's structure individually. The stimulating of workers' creative activity, forming creative teams for solving current and strategical problems are important factors for providing competitiveness of a company. In this way a research of collective creative process, detection of techniques, that allow to increase the effectiveness of collective creative cooperation, including heuristic methods and techniques with the aim of providing enterprise's competitiveness on the market, acquire a special significance. Heuristics in our time is mainly used for increasing of human's creative potential, opening of her capabilities. The world experience of the heuristics practical usage proves convincingly, that the time of solving problems by the method of tests and errors passed a long time ago. We try to define and to discover priority heuristic methods, that allow to stimulate collective creative activity in an enterprise effectively and provide increasing of its competitiveness on the market in the future, on the basis of domestic practic analysis and learning international experience.The algorithm of forming a creative team of workers and realisation of creative project are proposed. A comparative analysis of basic heuristic methods and techniques for the phase of science research and development is conducted.
Authors and Affiliations
Ganna Lozova
Keywords
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- EP ID EP393864
- DOI 10.17721/1728-2667.2015/171-6/8
- Views 74
- Downloads 0
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