USING INTERNET TECHNOLOGY DEVELOPMENT PROGRAMME IN MARKETING COMMUNICATIONS ENTERPRISES
Journal Title: Экономика и финансы - Year 2017, Vol 1, Issue 2
Abstract
In the article the basic aspects of Internet technologies in the development of marketing communication programs taking into account modern information society. The influence of the information society in the development of economic, technological and social components of marketing activity of the enterprises in modern conditions. Proved that opportunities for communication on the Internet is quite significant, because in this environment there are traditional tools of communication, and formed and peculiar instruments only for Internet environment.
Authors and Affiliations
N. V. Bondarchuk
Keywords
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- EP ID EP210319
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