USING INTERNET TECHNOLOGY DEVELOPMENT PROGRAMME IN MARKETING COMMUNICATIONS ENTERPRISES
Journal Title: Экономика и финансы - Year 2017, Vol 1, Issue 2
Abstract
In the article the basic aspects of Internet technologies in the development of marketing communication programs taking into account modern information society. The influence of the information society in the development of economic, technological and social components of marketing activity of the enterprises in modern conditions. Proved that opportunities for communication on the Internet is quite significant, because in this environment there are traditional tools of communication, and formed and peculiar instruments only for Internet environment.
Authors and Affiliations
N. V. Bondarchuk
Keywords
Related Articles
- EP ID EP210319
- DOI -
- Views 95
- Downloads 0
NETWORK ECONOMICS OR NETWORKED ECONOMY?
Formulated the basic concepts, categories, definitions and interpretations of the current economic model - the «network economy». Powered key features of «network economics» represented a fundamental methodological sche...
STATE REGULATION OF INNOVATION
This article analyzes the features of state regulation of innovation processes in a group of followers. It is substantiated government incentives are expedient to enhance innovation processes. The programs of the state i...
EUROPEAN INTEGRATION STRATEGY VECTOR OF UKRAINE IN THE NATIONAL ECONOMIC SECURITY
The article deals with mechanisms to ensure effective security of Ukraine in terms of European integration. Based on the research results and recommendations on the formation of an effective strategy to ensure the econom...
ACCOUNTING AND METHODOLOGICAL SUPPORT OF THE TAX DIFFERENCES CALCULATION
This paper researched the accounting for tax purposes in the general accounting system and shown on main problems of tax accounting. Based on the research of the legal ensuring the functioning of the tax differences it's...
FORMATION OF THE SYSTEM OF PUBLIC DEBT SUSTAINABILITY INDICATORS IN UKRAINE
Key scientific, international organizations and legal sources approaches to to determine the set of indicators that describe the level of public debt sustainability and their thresholds were systemized. System requiremen...