Using of personnel management tools in relationship marketing
Journal Title: Економіка: реалії часу - Year 2017, Vol 2, Issue 30
Abstract
The article deals with the specifics and approaches to the definition of "relationship marketing" and "internal marketing". Correlation between relationship marketing and personnel management is defined. Particular attention is paid to staff satisfaction and loyalty as a key indicators of internal marketing. The tools for identifying and monitoring the dynamics of loyalty and staff satisfaction with the subsequent possibility of their use in relationship marketing are investigated.
Authors and Affiliations
Svitlana Puchkova
Keywords
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