Usingof e-commercein B2B and B2C systems
Journal Title: Науковий вісник Полтавського університету економіки і торгівлі. Серія "Економічні науки" - Year 2015, Vol 2, Issue 71
Abstract
Article is defined Internet trading as modern commercial transactions using information technologies that provide promotion of thegoods and services, information retrieval to identify markets, implementation of advertising campaigns and high-quality communication with consumers via the Internet capabilities. There are founded peculiarities of the application of e-commerce for B2B and B2C systems; benefits of e-commerce for a variety of subjects in the electronic marketare grouped.
Authors and Affiliations
Inna Boychuk
Keywords
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