Value Chain Analysis of Banana at Kediri after the Eruption of Mount Kelud
Journal Title: International Journal of Marketing and Technology - Year 2017, Vol 7, Issue 10
Abstract
Kediri is one of the most severely affected areas of the eruption of Kelud. On the other hand a banana agribusiness potential is very promising. In this district there are 13 varieties of banana :Ambon Kuning, Ambon TW, Kepok, Raja Bulu, Raja Nangka, Candi, Barlin, Berkel (Kitiran / Kawak), Agung, byar, Pisang Ijo, and Masan. Some types of banana which have prospects to be developed extensively as an industrial material like gethuk food, chips, fried foods, cake and pastries are Candi and Raja Nangka. Because of eruption of Kelud, it made impact in agricultural crops, especially banana are damaged and die. Banana production areas in Kediri spread over two districts, namely Kepung and Puncu, requiring effective and efficient marketing system. This study aims (1) To determine the development of the banana farm in the eruption of Kelud; (2) To know the development of the banana value chain system in the development of agribusiness in the eruption of Kelud. The study was conducted by the method of socioeconomic survey. The primary data is gained through interviews with respondents both farmers and traders. The results showed that the obstacle is the limited development of agribusiness banana banana seed quality to meet the needs of banana growers; and the unavailability of seed orchards and parent trees to get good quality of bananat; the low level of skills of banana growers; low mastery of pre and post harvest technology; small-scale farming and banana plants as well as the various types of distraction plant bananas will lead to difficulties in the management and development of agribusiness. Banana marketing efficiency is still low, indicated that percentage of the price obtained by farmers to the retail price is lower than margin of its marketing channel. Banana farming development opportunities can be directed through the intensification of a nucleus pattern of big company’s care to small companies and foster father’s system.
Authors and Affiliations
Wahyunindyawati And Kuntoro Boga Andri
Keywords
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