Value measurement and implementation of innovation in the product offer
Journal Title: Zarządzanie i Finanse - Year 2014, Vol 12, Issue 3
Abstract
The aim of the study is to present the methodology of activities which allows to innovate the product and its measurement. Special attention should be drawn to the fact that it was decided to present a modern approach to the customer value (financial) and/ornthe consumer group. The study consists of two parts: theoretical and practical. The first part presents fundamental concepts of research understanding so that it is possible to show practical implementation through the presentation of two case studies in the next empirical part.
Authors and Affiliations
Wojciech Pyzik
Keywords
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