VALUE (SIGNIFICANCE) OF BRAND FOR SPECIFIC CONSUMER GROUPS
Journal Title: Marketing Identity - Year 2016, Vol 4, Issue 1
Abstract
The number and scope while satisfying the needs of each individual depend on many factors, which are determined by economic, social, ethical, environmental and other conditions. A human health unquestionably belongs to one of the conditions. The health of each individual depends on the range of determinants. There are four basic factors: biological and genetic conditions, health care system, prevention and lifestyle, including eating. Diet is for specific consumer groups with certain physical limitations, such as diabetics, coeliacs and senior a very important factor board. Diabetics and coeliacs must be adapted to the specific requirements. They must eliminate from the diet foods everything that is adverse to their health (contain sugar or gluten). Foods with a brand that they does not contain sugar or gluten are therefore very important for these two specific groups of consumers. Brands of required food represent a high value on the orientation when buying food, and indirectly life quality of selected two specific groups and senior of consumers.
Authors and Affiliations
Daniela Šálková, Marta Regnerová, Olga Regnerová
Keywords
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