Verbal Means of Persuasion in English Advertising
Journal Title: Journal of Vasyl Stefanyk Precarpathian National University - Year 2016, Vol 3, Issue 2
Abstract
The article deals with verbal means of persuasion in English advertising. It investigates manipulation tactics and features of persuasion in the English ad. Linguistic and cultural aspects of style formation in English and Ukrainian ads are compared in the article.
Authors and Affiliations
Hanna Karpenko
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