VIRTUAL CELLULAR OPERATORS AS A PART OF THE PROCESS OF EVOLUTION OF THE BANKING SYSTEM

Apply

VIRTUAL CELLULAR OPERATORS AS A PART OF THE PROCESS OF EVOLUTION OF THE BANKING SYSTEM

Journal Title: Науковий погляд: економіка та управління - Year 2018, Vol 3, Issue 61

Abstract

The article identifies the following methods for introducing banks to the market of cellular operators: 1 way – through the direct purchase of one of the players on the market of cellular operators; 2 way – building a long-term partnership with a mobile operator; 3 way – creating your own virtual mobile operator. According to experts, Russian banks have begun to actively create their own virtual mobile operators (MVNO – Mobile Virtual Network Operator). For example, the mobile operator Sberbank SberMobile, Tinkoff Bank – Tinkoff Mobile. For example, such foreign banks today have their own virtual mobile operators: BancoPosta, Bankinter Spain, Equity Bank Kenya, etc. The objectives of banks in creating their own MVNO: short-term: a source of additional non-interest income; increase customer base; medium term: provision of additional services; retaining the client through a larger set of services, which links him to the bank and increases his transactional activity, in the medium term will lead to an increase in revenues from this segment; long-term: collection and analysis of big data, and therefore a huge competitive advantage in the market of electronic financial services and lending; building instant online loan by phone number or email address in the process of paying for purchases. Benefits of banks from the creation and use of their virtual mobile operator: a significant reduction in the cost of sending SMS notifications to customers; reduction of expenses for interaction between employees (own corporate communication); getting additional information about customers; the expansion of the customer base; access to additional money on subscriber accounts. The author proposes an algorithm for issuing tickets to an electronic queue to customers using SMS notifications. For example, a client came to the bank, pressed a button on a coupon issuing device, and he received an SMS with the number of his coupon on his cell phone. Client benefits: the client will not lose the coupon, because coupon in his cell phone; saving time, because The client can take the coupon in his personal account on the eve of his arrival at the bank. Bank benefits: cost savings per paper; authentication of the customer’s phone number; the absence of discarded coupons at the bank’s office (the absence of unwilling customers in their turn), etc. The author also substantiates the need to treat the procedure for connecting such a banking service as “Mobile Bank” more carefully, since if the client’s phone number is entered incorrectly, when activating a bank card, third-party motive actions may be committed.

Authors and Affiliations

Natalya Keshenkova

Keywords

EP ID EP450169
DOI 10.32836/2521-666X/2018-3-61-12
Views 150
Downloads 0